HOW DO I SAVE MONEY ON MY VIDEO MARKETING?

Many people ask us: “How can I save money on my marketing videos?”

Now, as proud business owners of a VIDEO CONSULTING AGENCY, Dave and I usually respond with a very loud internal sigh – but then we remember that as producers, it is not our job to sell you a video right there on the spot. Our first job is to educate you on what kind of video is right for your company.  

So, we usually reply by saying they should be asking a different question: “How do I maximize my videos to provide a solid return-on-investment?”

There are plenty of ways you can SAVE MONEY on your marketing videos. However, when you put yourself in the mindset of ‘cutting costs on video’ what you are really doing is setting yourself up for more stress and frustration. 

Video content is king right now (until holograms are made readily available), but the type of content you put out into the world says a lot about your company.

Sure, you can shoot that video on your iPhone or Android (and there are MANY instances when that is, in fact, a very good option), but if the messaging behind that phone video reflects your company’s values, then the quality, or lack thereof, also reflects your company’s values.

If you consider yourself an industry leader, or a business that provides high-quality services or products, then you should be demonstrating that through a high-quality video.

Now creating high-quality videos that effectively communicate a brand's message can be a challenging task for businesses without the necessary experience and equipment. That's where video production agencies come in. 

We’ve compiled an honest list of reasons why you should consider hiring a video production agency to create your marketing videos.

Expertise in video production

Video production agencies are experts in their field. They have the experience and knowledge to create high-quality videos that effectively communicate a brand's message. From concept development to post-production, video production agencies can handle every aspect of the video production process with skill and professionalism.

Access to professional equipment

Creating high-quality videos requires access to professional equipment, such as high-end cameras, lighting, and sound equipment. Video production agencies have access to the latest equipment and technology, which ensures that your videos look and sound professional. They also have the expertise to use this equipment effectively to create compelling videos.

Saves time and resources

Creating high-quality videos can be a time-consuming and resource-intensive task for businesses. By hiring a video production agency, businesses can save time and resources. Video production agencies have the necessary expertise and equipment to produce videos efficiently and effectively, which allows businesses to focus on other important tasks.

Tailored to your specific needs

Video production agencies can tailor their services to meet the specific needs of your business. Whether you need a promotional video, a product demonstration, or a social media video, video production agencies can create videos that are tailored to your specific needs and goals. They can work with you to develop a concept that effectively communicates your brand's message and aligns with your marketing strategy.

High-quality storytelling

One of the most important aspects of creating a successful marketing video is storytelling. Video production agencies have the expertise to craft compelling stories that capture the attention of your target audience. They can help you develop a storyline that effectively communicates your brand's message and resonates with your audience.

Creative approach

Video production agencies are experts in creative thinking. They can bring fresh ideas to the table and come up with unique approaches that make your videos stand out. They have the expertise to create visually stunning videos that engage your audience and communicate your brand's message effectively.

Professional editing and post-production

Creating a high-quality video is only half the battle. Professional editing and post-production are essential to create a final product that looks and sounds professional. Video production agencies have the expertise to edit and produce videos that are polished and professional. They can ensure that your videos are of the highest quality, which helps to establish your brand as a professional and trustworthy entity.

Measurable results

Video production agencies can help businesses measure the success of their videos. They can track key metrics such as views, engagement, and conversions, which allows businesses to see the impact of their videos on their target audience. This data can help businesses refine their marketing strategy and make data-driven decisions.

Video production agencies have the expertise, equipment, and creative thinking necessary to create high-quality videos that effectively communicate a brand's message. They can save your business time and resources while delivering a polished and professional final product.

Not every business is ready to take the step towards high-quality videos – that’s okay. But when you’re ready to scale, that’s when it’s a good time to consider your video marketing options.