WHY THE FOLLOW UP VIDEO IS SO IMPORTANT
Creating an initial marketing video for your business is a great first step towards building a strong online presence.
However, it's important to follow up with additional videos to keep your audience engaged and informed. In this blog, we'll discuss how to film follow-up videos and how to schedule them for release. We'll also explore how hiring a video production agency can be a cost-effective option for creating high-quality videos on a regular basis.
Filming Follow-Up Videos
Once you've created an initial marketing video for your business, it's important to keep the momentum going by filming follow-up videos. These videos can provide additional information about your products or services, answer frequently asked questions, or showcase new products or promotions. When filming follow-up videos, it's important to keep the following tips in mind:
Stick to a consistent format: By sticking to a consistent format, you can create a sense of familiarity for your audience. This can make it easier for them to follow along and stay engaged with your content.
Keep it short and sweet: Attention spans are short, so it's important to keep your videos short and to the point. Aim for a length of one to two minutes for each video.
Showcase your personality: Your audience wants to connect with you on a personal level, so don't be afraid to showcase your personality in your videos. This can help you build a stronger connection with your audience.
Scheduling Follow-Up Videos
Once you've filmed your follow-up videos, it's important to schedule them for release. This can help you stay organized and ensure that you're consistently releasing new content for your audience. Here are some tips for scheduling follow-up videos:
Create a content calendar: A content calendar can help you plan out your video releases in advance. This can help you stay organized and ensure that you're consistently releasing new content.
Consider your audience: When scheduling your videos, it's important to consider your audience's preferences. For example, if your audience is primarily active on social media in the evenings, you may want to schedule your video releases for later in the day.
Use analytics to track performance: By using analytics to track the performance of your videos, you can determine the best time and day to release your videos. This can help you optimize your schedule for maximum engagement.
The Cost-Effective Option: Hiring a Video Production Agency
While filming and scheduling follow-up videos can be a great way to build a strong online presence, it can also be time-consuming and resource-intensive. This is where hiring a video production agency can be a cost-effective option for businesses. Here's why:
Expertise: Video production agencies have the expertise to create high-quality videos that effectively communicate your brand's message. By working with an agency, you can ensure that your videos are professional and polished, which can help you establish your brand as a professional and trustworthy entity.
Equipment: Video production agencies have access to the latest equipment and technology, which ensures that your videos look and sound professional. By working with an agency, you can avoid the costs associated with purchasing and maintaining your own equipment.
Efficiency: By working with a video production agency, you can save time and resources. Agencies have the necessary expertise and equipment to produce videos efficiently and effectively, which allows you to focus on other important tasks.
Cost-Effective: While hiring a video production agency may seem expensive upfront, it can actually be more cost-effective in the long run. By working with an agency, you can ensure that your videos are of the highest quality, which can help you build a strong online presence and attract more customers.
In conclusion, filming and scheduling follow-up videos can be a great way to build a strong online presence for your business. However, it can also be time consuming. Time is the one thing business owners never have enough of. So the efficiency, expertise and time you get back is worth looking into a production company.